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Rents are rising again: should you sell or keep?

Rents are at a record high and some landlords who planned to sell are reletting instead. Here are the latest figures, and how to test the decision with your own numbers.

Updated 15 October 2026

The short version

What the latest figures say

MeasureLatest figureSource
Average UK rent£1,387 a month, up 3.3% in a yearHomeLet, September 2026
Average rent, Greater London£2,272 a month, up 3.3% in a yearHomeLet, September 2026
Fastest-rising regionsNorthern Ireland and the South West, both up 5.4%. Wales was the only region down, by 0.4%HomeLet, September 2026
London asking rentsGrowth up from 0.8% a year at the end of 2025 to 2.9% in Q2 2026Rightmove, via Chestertons
London landlords who listed for saleOne in four relet the property insteadChestertons, October 2026
Landlords planning to keep their portfolio the same size27.6%, up from 22.8% in the springProperty118 survey of 1,654 readers, October 2026
Landlords who'd raise rents if taxes rise64%Pegasus Insight, October 2026

Two points of caution. Surveys of landlords are self-selected, so treat them as a mood check rather than a count. And a national average hides big local differences: check yours in the average rent checker or on your area's rent page.

Why some landlords are changing their minds

Why many still plan to sell

Run your own numbers in three steps

  1. Check your rent against the local average. Use the average rent checker. If you're well below, there's room for a rise. If you're above, a rise is more likely to be challenged.
  2. See what a rise would do after tax. Put the new rent into the Section 24 calculator to see what you keep under the 2027 rates.
  3. Compare selling now with keeping. The sell or keep calculator works out your cash after capital gains tax today, against the rent after tax plus a later sale. Change the rent rise and price growth to test both views.

Worked example

A landlord earning £45,000 owns a flat worth £300,000, bought for £185,000 including fees, with £10,000 of improvements. The rent is £1,350 a month, running costs are £3,200 a year, and there's a £140,000 mortgage at 5%. Keeping it for five years, with prices growing 3% a year:

Rent rise each yearRent after tax over 5 yearsBetter off keeping by
None£15,670£22,885
3%£18,575£25,790
5%£20,609£27,824

Rising rents add about £3,000 to £5,000 over five years. Price growth matters far more: with 3% rent rises, keeping only wins if prices grow by more than about 0.9% a year. If you expect prices to stay flat, selling now comes out ahead, even with the rent rising. Selling now would leave £130,960 in cash after £23,040 of capital gains tax.

If you keep: raising the rent the right way

In England, rent can only go up once every 52 weeks, using a Section 13 notice on Form 4A with at least two months' notice. Tenants can challenge a rise at the First-tier Tribunal, which can set a lower rent if the market rent is lower, but never a higher one. A rise in line with local rents is far less likely to be challenged than a jump to the top of the market. The rent increase calculator gives the earliest legal date.

If you sell: what to plan for

Questions landlords ask

Are UK rents still going up?

Yes. HomeLet's index put the average UK rent at £1,387 a month in September 2026, up 3.3% in a year. Growth is slower than the double-digit rises of 2022 and 2023, and varies a lot by region.

Should I sell my buy-to-let now?

It depends on your capital gains tax bill, your mortgage, your tax band from April 2027 and how fast you expect prices to grow. Rising rents help keeping, but price growth usually matters more. The sell or keep calculator compares both with your own numbers.

How much can I put the rent up by?

There's no cap in England, but you can only raise it once a year with a Section 13 notice. If the tenant challenges it, the tribunal looks at the open market rent, so a rise in line with similar local homes is the safest.

Are landlords leaving the market?

Many say they plan to. In Property118's October 2026 survey, 65.6% intended to sell some or all of their properties within three years. But the share planning to hold rose, and Chestertons found a quarter of London landlords who listed for sale relet instead.

Sources

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